# About Unglue

Unglue is a screen time control app available for iOS on App Store.

How to use the Unglue app:
1. Block your most distracting apps
2. Select your healthy habits
3. Earn & unlock screen time by completing healthy habits

## Core identity

Unglue positions itself as the "Discipline Architect for Gen Z," using a fun, self-deprecating, and non-judgmental voice to empower users to reclaim control without the shame typical of "detox" culture.

## Product offering

A gamified screen-time reduction mascot friend that blocks addictive apps by default and requires users to "earn" their scroll time by completing positive real-world habits first.

## Unique benefits

Unlike traditional blockers that rely on willpower, Unglue rebuilds self-trust and makes downtime feel guilt-free by turning discipline into a currency that must be earned before it is spent.

## Problem solution

It solves the erosion of agency caused by infinite unearned dopamine by replacing unrestricted access with a "habit-for-access" exchange system that restores the psychological link between effort and reward.

# Mission

To empower the next generation to reclaim their agency and self-trust by transforming mindless scrolling into a system of earned reward.

## Why care

Because the current cycle of binge-scrolling and shame erodes self-worth, and Unglue offers the only path to digital freedom that doesn't require quitting the internet entirely.

## Differentiation

Unlike restrictive blockers that rely on fleeting willpower, Unglue uses a "habit-first" mechanism where screen time is a currency you must pay for with real-world action.

## Brand resonance

It speaks with the authentic, non-judgmental voice of a "chill accountability friend" (think PewDiePie energy) who understands the struggle, rejecting the preachy tone of traditional wellness apps.

## Owned space

Unglue occupies the "earned dopamine" category, positioning itself not as a detox tool, but as a "gym for your attention" where discipline is trained like a muscle.